“I just wanted to thank you… Our onboarding email had a 60% open and a 62% click-though. That’s pretty astounding. There’s nothing better than seeing real conversions.”
J.T. Ellison, NY Times Bestselling Author
Book Giveaways Made Simple.
Step 1: You Provide a Book
Promote whatever book you want within the giveaway parameters: new books, old books, novels, novellas, ebooks, hardcovers, paperbacks.
If you can provide it, we can promote it.
Step 2: We Provide the Materials
Contest landing page? Check.
Awesome grand prize? Check.
Personalized contest graphics? Check.
Newsletter and social media templates? Check.
Tips and reminders via email? Check.
Step 3: Everyone Promotes the Contest
You share the contest with your newsletter and social media audiences.
We share the contest with our audience.
Step 4: Readers Have Fun
Readers sign up via one of our mobile-optimized contest pages, choose whose newsletters they’d like join, and get a chance to learn more about the authors involved.
Step 5: Celebrate!
After the contest ends, you get a list of everyone who joined your mailing list, and the winners’ information so you can send readers their prizes.
(Don’t you love a happy ending?)
Join Hundreds of Happy Authors.
“A fantastic way to grow your mailing list with high quality, targeted readers. I love it!”
“Ryan’s beautifully co-ordinated book giveaways have more than doubled my newsletter audience with readers who actually open and read the content.”
New York Times Bestselling Author
“Thank you so much for hosting our promotion. I am so impressed with how you handle things.”
Past President, Romance Writers of America
Promotional Schedule – Winter / Spring 2017 (More TBD)
Jan / Feb 2017
Dark Paranormal Romance (January 23 – 30) Sci-Fi Adventures / Space Opera (January 30 – February 6) Mysteries with Humor (January 30 – February 6) Sports Romance (January 30 – February 6) African American & Multicultural Romance (February 6 – 13) Western Historical Romance (February 6 – 13) Regency Romance (February 13 – 20) Heartwarming Contemporary Romance (February 13 – 20) Romantic Suspense (February 13 – 20) Bad Boy Erotic Romance (February 13 – 20) Historical Fiction (February 20 – 27) Contemporary Thriller (February 20 – 27)
Urban Fantasy (February 27 – March 6) Inspirational Contemporary Romance (February 27 – March 6) Seasoned Contemporary Romance (February 27 – March 6) Women Sleuth Mysteries (March 6 – 13) Romantic Women’s Fiction (March 6 – 13) Young Adult Thrillers & Mysteries (March 13 – 20) New Adult & College Romance (March 13 – 20) Epic Fantasy (March 20 – 27) Supernatural Thrillers & Mysteries (March 20 – 27) Scottish Highlander Romance (March 27 – April 3) Romantic Comedy (March 27 – April 3)
YA Science-Fiction & Fantasy (April 3 – 10): Sign Up Here
Cozy Mystery (April 3 – 10): Sign Up Here
Heroes in Uniform Romance (April 3 – 10): Sign Up Here
Christian Fiction: Non-Romance (April 10 – 17): Sign Up Here
Inspirational Historical Romance (April 10 – 17): Sign Up Here
Hockey Romance (April 10 – 17): Sign Up Here
Paranormal Shifter Romance (April 10 – 17): Sign Up Here
Small Town Contemporary Romance (April 17 – 24): Sign Up Here
Private Investigator Mysteries (April 17 – 24): Sign Up Here
Marriage of Convenience Historical Romance (April 17 – 24): Sign Up Here
Science Fiction Romance (April 24 – May 1): Sign Up Here
Post-Apocalyptic Science Fiction (April 24 – May 1): Sign Up Here
Sweet & Clean Historical Romance (April 24 – May 1): Sign Up Here
Crime Fiction & Thrillers (May 1 – 8): Sign Up Here
“The best, well-run contest I have ever participated in.”
Jennifer Bray-Weber, Award-Winning Author
Frequently Asked Questions.
Can I participate if I'm a traditionally published author?
Yes! Promotions are open to both traditionally published and indie authors.
What kind of book should I promote?
While we don’t recommend promoting books that are already free, anything else is fair game.
Since you’ll be promoting the giveaway primarily to your own audience, choose the book that you think is most likely to excite them to participate and share the contest with their friends.
Recommendations include: New books, the latest book in a particular series, and higher-priced box sets.
After the contest ends, you can offer a free first book, novella, or short story to your new email leads to get them started.
Do I get the emails of every reader who participates in the giveaway?
Nope. You get the emails of the readers who elect to join YOUR email list.
We don’t believe readers should be forced to sign up for mailing lists they don’t want in order to have a little fun — and we doubt you want readers on your list who feel like they were forced to join. (Cue the sound of readers unsubscribing en masse.)
How many reader emails should I expect from the promotion?
While the numbers vary by contest, our normal range is approximately 400 – 1,200 emails per author, with reported open rates of more than 50%.
How do readers actually sign up for the promotion?
Readers sign up via a form on a contest page hosted on www.BookSweeps.com.
Since we collect the emails on our site, we don’t need a link to your newsletter signup form (unless otherwise noted).
Can I participate if I don't currently have a newsletter?
Everyone has to start somewhere! Send us an email at email@example.com, let us know how you interact with your readers, and we’ll get back to you asap.
What's the best way to provide books to the winners?
How many winners do I send a book?
Our contests only have two winners, so you only have to provide two copies of your book (unless otherwise noted).
I want to participate, but my genre isn't on the schedule. What should I do?
If you have a group of 15-20+ authors who’d be interested in the same promotion (or we see equal interest via the form above), we can put something together just for you!
If I recently participated, should I sign up for a different genre next time?
You’re welcome to participate in whatever genre you like, but we do encourage you to try different genres, as appropriate, and submit different titles each time you participate.
Will this promotion directly increase my book sales?
While some authors have reported a direct increase in sales, the primary goal of the promotion is to help authors grow their email list and build a fanbase of readers to whom they can send offers in the future.
Why is this better than other book giveaways or cross promotions?
Here are a few reasons:
- Our promotions are hyper-targeted to readers in your niche.
- We aim to provide prizes only readers in your audience would want (e.g. books in your genre or sub-genre) — not gift cards or money.
- We don’t force readers to join author newsletters in order to participate. We invite them. They like that!
- We utilize a proven methodology for separating participants who are actually interested in the authors from those who just want to win a prize.
- We provide you with the tips and materials you need to make the promotion a success.
Still have a question? Shoot us an email at firstname.lastname@example.org