Zee Book Marketing Blog
Introducing The BookSweeps Book Giveaway Calendar
By most measures, 2017 was a good year for Team Zee… but it didn’t really feel that way.
Revenue increased. Our team grew in size (from 2 – 6). Our BookSweeps promotions generated more subscribers on average for authors than they have before.
But personally, it felt kind of disappointing.
There were too many projects that didn’t go anywhere, or never got off the ground.
Maybe I’ll go into what happened at some point, but here’s the big takeaway for you:
In 2018, all of that is changing.
We’re going to produce more content. More projects. More promotions. More good stuff to help authors get ahead in the wacky world that is publishing today.
We’re going to deliver more value than we have before – and that starts with what I’m excited to share with you today.
The BookSweeps Book Giveaway Calendar
To kick off the year, we are working hard to introduce the world’s first all-inclusive hub of online book giveaways for readers on the web.
Whether your giveaway is geared toward list-building, comments, or general reader engagement, whether it’s hosted on your own website, a group blog, or Facebook, BookFunnel, InstaFreebie…
It doesn’t matter!
You can add it to the calendar for readers to discover and enjoy, wherever they may live.
Readers will be able to filter and search for events by genre, date, type of prize, type of giveaway, organizer, host site, international eligibility, and more.
Best of all, basic submissions will be free, and the calendar will be shared with BookSweeps’ 150,000+ reader base. We also plan to send traffic to the calendar via continuous ad campaigns.
To start, here’s how we envision the Book Giveaway Calendar will work:
1) Authors, publishers, and other giveaway organizers submit their events.
2) Our team reviews the listing to ensure the promotion complies with our basic terms. (Giveaway organizers will be able to skip the review process for a fee.)
3) Once approved, the listing will be added for readers to find from across the web.
4) Each promotional listing will have its own event page on BookSweeps with additional details.
5) Giveaway organizers will be able to edit their submissions at any time from their BookSweeps dashboard to modify details as needed.
6) We send ads and subscriber traffic to the calendar, helping you generate reader eyeballs for your online book giveaways and events!
7) We will also have select advertising options to start, including the ability to highlight your promotion as one of our “Featured Giveaways” of the week.
Excited about this? Me too!
You can see a demo of a central listing page here:
What's Coming Next
The BookSweeps Book Giveaway Calendar will begin accepting submissions this winter (Jan / Feb 2018).
We will be opening it up to our existing BookSweeps' customers first, and then to the author and publishing community at large shortly thereafter.
We have a lot more planned, and I'm excited to share upcoming features and additional functionality as we move forward in 2018!
Questions & Answers
What is the BookSweeps Giveaway Calendar?
Simply put, we are creating the ultimate database for readers to find book giveaways and other reader-centered events on the web.
That's right: not just our own BookSweeps giveaways – any giveaway hosted anywhere (as long as they meet certain minimum requirements).
What kind of giveaways will you feature?
Just about anything: group list-building giveaways, individual author giveaways, Facebook Parties, Amazon & BookBub follower promos, quizzes, etc.
This includes giveaways hosted on author websites, blogs, as well as InstaFreebie, BookFunnel, Goodreads, and other popular sites for readers.
What restrictions will there be?
All promotions must include book-related prizes. Promotions with cash only prizes will not be included. We also reserve the right to reject any submission that does not comply with relevant laws.
How will this help me?
Readers love book giveaways - and authors love when readers engage with their promotions. (Duh!)
To help authors and publishers generate reader eyeballs, email sign-ups, follows, likes, and more, we plan to run ads to the Calendar continuously, using custom advertising audiences we have cultivated over the past 24 months via our own BookSweeps promotions.
In sum, we're excited to provide a new way for authors, publishers, and other giveaway organizers to promote their online events.
How much will this cost?
Since we want as many authors and publishers to use the database as possible, basic submissions will be free. We will have information on pricing options for other submission types in advance of the launch.
How can I become involved?
We plan to open calendar submissions to existing BookSweeps' customers in Jan / Feb 2018, before opening it widely to all authors shortly afterwards.